October 9, 2013

Interview with Lisa Hovnanian from Lisahov's Health & Fitness

Name: Lisa Hovnanian

Company: Lisahov's Health & Fitness

Website: http://www.lisahovhealthfitness.com

Please tell us about your business:   I am an Independent Beachbody Coach, focused on helping people eat smarter and "clean", and live a healthy lifestyle that includes a balance of diet and exercise. As a full-time pharmacist and mom, I bring a unique perspective to healthy eating, since I can see how Beachbody's products, like Shakeology, can be an important nutritional supplement that, in conjunction with cleaner eating and exercise, can help people meet lead a more healthy, fit lifestyle.

How long have you been working from home?   1 year

Do you work from home full time or part time?  Part time

How do you stay connected with colleagues in your field?   I do a lot on Facebook. I have a private Facebook group for my team of coaches, where we collaborate and share ideas to help each other grow. I'm also part of several broader Facebook peer groups, and a customer challenge group as well. I make myself available through emails and chat.

How do you deal with the isolating nature of working from home? It's the ideal situation for me because I choose to coach through digital media, not in person. With three young children, I need the flexibility to be able to answer questions and market myself on my own schedule.

How do you stay motivated without the accountability of a "time clock"?   I've always been very disciplined with my scheduling. I devote at least a half hour in the early morning and an hour at night strictly to work. During the day, while managing my other responsibilities as a wife, mother and pharmacist, I use mobile and digital media to run my business.


What are the biggest challenges you face when working from home?  My peak hours for customer and marketing activity are actually different from the hours I have scheduled to be in front of my computer. So that's where my iPad and phone are critical.

What is the best part about working from home?   The flexibility to determine how much time I want to dedicate to my business on a given day.

What is the one item that you find vital to have in your home office?  My corkboard. I have all my notes, follow up reminders, and marketing ideas pegged on it! Well, obviously my computer, phone and iPad are a no-brainer, too.

What is the one piece of advice that you can give to those just starting out working from home?  Be disciplined about the time you dedicate to your business. Especially if you focus your marketing efforts on social media. It's very easy to get sucked into these sites, and you will find yourself wasting valuable time. Go online with a purpose, get the job done, and have a fantastic rest of your day!

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